harpur edge
marketing materials.
During my time with Harpur Edge, I played a key role in shaping the visual identity of its marketing and communication materials.
As a design lead, I worked across print, digital, and social platforms to create cohesive, engaging designs that reflect the program’s mission of student development and support. My work included leading a team of designers, collaborating with campus partners,
and ensuring every deliverable was aligned with Harpur Edge’s
brand and goals.
Led a team of six designers to update and redesign our weekly email, reaching an audience of over 10,000 recipients. Improved the outdated and inconsistent template by developing a cohesive design aligned with our brand standards. Personally redesigned the email header and opportunities button, while providing constructive feedback to team members to ensure a unified final product.
I designed the front and back covers for the Spring 2025 edition, along with sections such as the table of contents, and 'Making Mentoring Magic.' As the design lead, I ensured the team’s designs were cohesive and aligned with the overall vision by providing guidance, making updates, and refining layouts as needed. I also combined all team members' packaged files into a single, cohesive InDesign document to ensure consistency. In collaboration with the printer, I verified that the final file was error-free and met all technical requirements for printing.
(designed interactive game pages, engineering article, and crash courses ad)
Spring 2023 edition
(designed harpur fellows article and charting a path to legal success spread)
social media graphics