motion analysis research lab branding.
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For the initial phase of my project, my primary focus was designing the Motion Analysis Research Lab (MARL) logo. Given their specialization in motion research, I aimed to incorporate movement into the design in a manner that balanced simplicity with professionalism. After several rounds of experimentation, I arrived at a concept where the letter 'R' in MARL was changed into a dynamic figure, simultaneously forming the letter 'A' crossbar. I chose Gotham to maintain a sleek and minimalist aesthetic.
I first deconstructed the silhouette figure into essential icons – a brain, heart, hand, and shoe – ensuring gender neutrality and clarity. Placing these icons prominently on the left side of the page ensures they are the first elements patients read. To replace the confusing radar plot, I introduced straightforward semicircle sliders for visualizing patient test results; I did not want to overcomplicate these, especially because the primary audience is usually geriatric patients.