harpur edge

Harpur Edge provides students with professional, intellectual, and personal development through a range of programs, services, and opportunities. As Design Lead, I shaped its visual identity across print, digital, and social platforms while leading a team of six designers.

We redesigned our weekly email, reaching more than 10,000 recipients, into a cohesive, brand-aligned template. Having previously contributed to the publication as a designer, I later led the design and production of its semesterly editions, guiding the team’s visual direction, creating layouts and editorial spreads, preparing final InDesign files for print, and coordinating with the printer to meet production requirements. I also designed promotional graphics for email, Instagram, and LinkedIn, balancing hands-on design with creative direction and production oversight.