highwire health
april 2026
brand identity
Highwire Health is a specialized healthcare communications team focused on the intersection of life sciences, health technology, and the business of health. As the team grew, I developed an internal visual identity designed to give Highwire Health a distinct, cohesive presence while reflecting its expertise and forward-looking approach to healthcare communications.
I created the identity system across logos, color palette, and branded assets, extending the visual language into a Google Slides template, stickers, and team merchandise. The goal was to build a flexible system that could work consistently across both everyday internal communications and physical brand touchpoints.








